<aside> 💡 In this article, we will walk through how to build your interview agent so it is ready to send to potential or existing customers/users.

If you would like to get assistance building your first campaign book a call with our team HERE.

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Step 1: Define Goal

The most important step in this process is defining your key question. What do you want to learn, or what information do you want to collect from your audience?

Example goals:

• “I want to learn how people solve {Insert problem} today as I validate my startup idea.”
• “I want to get feedback on my MVP.”
• “I want to better gather data from leads on my landing page for my sales team to reach out.”
• “I want to see how my users/customers compare my platform against competitors.”
• “I want to do a post-event feedback interview for my event.”

Check out these resources for more ideas: